https://www.mikeplatco.com/home daily 0.75 2019-10-26 https://images.squarespace-cdn.com/content/v1/59284562a5790a6b9072d0bc/1510882924581-UQ4W7MW2SPXPI0D49CCB/20170619S1_Professional_Trainer_Toes_009.jpg Home https://www.mikeplatco.com/about daily 0.75 2019-10-26 https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1572118784685-ZY5AR3DK2RQLXOUUZ97I/IMG_2602+2.JPG About https://www.mikeplatco.com/work-1 daily 0.75 2019-10-26 https://www.mikeplatco.com/welcome daily 1.0 2024-02-26 https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589264023957-MMDFQ78GUPIDEAUR0KMG/28.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589264023876-DXSJTQ9BT0T83NSMUPD1/29.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589264024466-SFUT4SZOWQW4XLNJUG5B/31.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589264024303-DIWTTF14QHTDVZKYCIZX/30.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589264024646-06JAPDTS2JT5PXMS387S/32.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589689943223-MO0F2Q98G5UDH6L0XMZR/logos.png Welcome https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589609419275-2NS42JS0DWU6WJP1BR2H/2.png Welcome - Snapchat Art https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589609424598-0OYHR4R7TPM0ZT4VZOZT/4.png Welcome - Harry Potter: Hogwarts Mystery Instagram Stories Launch Approached Warner Brothers Games with proposal to double down on social media content for their Harry Potter: Hogwarts Mystery Instagram account by launching an ongoing Instagram Stories campaign. Content was developed specifically to draw one-on-one engagement with the audience through guided stories, polls, trivia and quizzes about the game and fandom. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589613044979-LKKWZXK2RPWYLB1WJTB9/5.png Welcome - Pretty Little Liars, Freeform My first partnership with Freeform (ABC Family at the time). For PLL, I developed the concept of a weekly reaction style Snapchat series to air simultaneously with new episodes of the show. Through the final 4 seasons of the show, I served as creative director, production house and host of over 50 episodes of ‘PLL on Snap’. I’m still recognized on the street as ‘The PLL Snapchat Guy’. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589613022768-3TD5PLKWKUHJ126FJHC1/3.png Welcome - 25 Days of Christmas, Freeform Lead the creative direction and content production of 25 Snapchat and Instagram stories, totaling over 200 unique pieces of content from December 1 - 25 2018. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589606532539-5FVB26FB17QHJM258M0B/Ana+Reaction+-+Meh.PNG Welcome - Frozen Adventures Mobile Game Launch Partnered with mobile game developer Jam City and Walt Disney Games to create a social media launch strategy to support their upcoming game ‘Frozen Adventures’. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589613020371-KEURWL3YIG02B307KAYS/5.png Welcome - 31 Nights of Halloween, Freeform Lead the creative direction and content production of 31 Snapchat and Instagram stories, totaling over 250 unique pieces of content. Each story promoted Freeform’s daily schedule of Halloween movies through the month of October. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589613038619-ZCHQEJP8FBNARHO90ZPF/13.png Welcome - Ranker: Total Nerd YouTube Script writing, storyboarding, production, on camera hosting, editing. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589607081575-VU5B5LB8HJC9LNNRK23Z/Wrestling+Prep+Instagram+Posts+MAY.png Welcome - Wrestling Prep Social / Digital Website redesign/launch, creative strategy consultation, content production, social channel optimization. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589690790484-OUX8HYI7MCRCSMJ80VTQ/6.jpg Welcome - Toyota RAV 4 Hybrid Snapchat Experience Scripted, choreographed and produced a Hybrid Snapchat Experience, filmed simultaneously on a custom set, for Latin American recording artists El Dasa, Natalia Lafourcade and Goyo’s channels. Full side by side experience video broadcast during 2016 Billboard Latin Music Awards. 3.3 Millions views in 24 hours, Webby Award Nomine. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589609416185-Z3B1SQ6BOOOMXMFRKGSM/1.png Welcome - Harry Potter: Hogwarts Mystery Lead the creative development and production of a series of engagement hacking Instagram content for the mobile game’s Instagram account. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589691387466-7EYXPR8DS8WFLXZLDS71/Copy+of+Copy+of+Copy+of+Instagram+Portrait+Thumbnails.png Welcome - Solve Solve, a Snapchat publisher that produces one of the app’s most watched content (a weekly interactive crime show), hired me to expand their brand to Instagram and launch a proper social presence. This included developing organic and paid social strategies, budgets, and content, managing influencers, and editing their existing 18 month backlog of episodes into an equally interactive format for Instagram Stories and IGTV. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1589693169033-EY8H6C7YQVLRT4C5W0JW/How+To+Throw+a+Dino-Mite+Dinosaur+Birthday+Party.png Welcome - Walmart.com Walmart.com asked me to create a custom segment for their ‘Tips and Tricks’ site, which focuses on illustrating how to DIY crafts, gifts, and events using Walmart.com products. We went with throwing my son a dinosaur themed 1st birthday party. For this project, I lead the creative direction, collaborated on video edits, hired/managed multiple freelances, and produced several social promo assets. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/c45b0014-8b13-490c-a332-b423234e419d/mikeplatcodotcom+thrasio+images.png Welcome - Make it stand out At Thrasio I was responsible for the organic and paid social media strategy for over 80 DTC brands across Instagram, TikTok, and Instagram which earned over 80 million total views. This included launching ‘Zabba Approved’, a standalone umbrella product review site with content on Instagram, Facebook, and YouTube. I was also responsible for internal and external communications efforts including employee newsletters, blog posts, executive communications, employer branding campaigns, and a series of 30+ culture-building video projects. https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/7e11429f-cbec-402d-a4c7-54dc0b8b0f0f/Screenshot+2023-09-13+at+2.55.18+PM.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Welcome https://www.mikeplatco.com/resume daily 0.75 2019-10-26 https://images.squarespace-cdn.com/content/v1/5db49931dbfd8f0b33a87d88/1572119435890-RPIX9A145MCG9CWCDDVN/image-asset.png Resume https://www.mikeplatco.com/contact daily 0.75 2019-10-26 https://www.mikeplatco.com/pricing daily 0.75 2019-10-26